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Partnership with the tech leader is poised to unlock new levels of consumer centricity and omnichannel shopping experiences, officials say.
November 4, 2025
By: Lianna Albrizio
A strategic partnership with commerce platform Shopify will modernize Estée Lauder’s digital technology infrastructure with aim to deliver best-in-class omnichannel consumer experiences.
The collaboration will establish a new digital commerce foundation aimed at increasing consumer centricity, fueling sustainable growth and driving speed and efficiencies at scale across The Estée Lauder Companies’ diverse portfolio of prestige and luxury beauty brands.
“Through this partnership, we are poised to unlock new levels of consumer centricity and omnichannel shopping experiences,” said Stéphane de La Faverie, president and CEO, The Estée Lauder Companies.
The omnichannel partnership is part of The Estée Lauder Companies’ Beauty Reimagined strategy, which focuses on reaching consumers in smarter, faster and more personalized ways. Together, The Estée Lauder Companies and Shopify will innovate and co-develop a modern, unified commerce experience that leverages data and emerging technologies to improve speed-to-market and deliver consistent brand experiences that accelerate our direct-to-consumer strategy across online and freestanding stores.
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